Our Story


Holidaily Brewing Company

Is the passion project of Karen Hertz, a craft beer enthusiast and lover of living life to the fullest. Karen survived melanoma and thyroid cancer in her early 30’s, leading to a treatment plan including a gluten-free diet. Along with beating cancer came the desire to focus on health, happiness and a commitment to celebrate life every single day.

As a beer lover, being gluten intolerant meant only drinking gluten-free beer or not partaking in social activities in the same way her friends and family could. The lack of good tasting, gluten-free options was a challenge for Karen – one that she was driven to overcome. Years of taste testing GF beers, research on gluten-free ingredients and an understanding of processes other brewing companies utilized led her to believe there was a better way.

And so, the idea of Holidaily Brewing Company was born: a company dedicated to creating excellent tasting gluten-free beer.

Our Philosophy

“The concept behind Holidaily Brewing Company is driven by a personal
understanding and a passion to provide those with celiac diagnosis, gluten
sensitivity or any interest in trying a tasty gluten-free craft beer, a guaranteed safe, delicious beer to enjoy.”

100% Dedicated to Gluten-free

Our mission is to provide those with celiac diagnosis, gluten sensitivity, any interest in reducing gluten intake or a general love for craft beer a safe beer product that also tastes great. That’s why Holidaily Brewing is the only commercial scale, dedicated gluten-free brewing facility in Colorado. There’s never a chance of cross-contamination, so you can celebrate with no worries.

Our brewery and tasting room are located in Golden, Colorado, and our flagship beer, Favorite Blonde, will be distributed locally. Come have a pint!