Our Story

Holidaily Brewing Company

Holidaily Brewing Company is the passion project of Karen Hertz, a craft beer enthusiast with an appetite for living life to its fullest. Having survived both melanoma and thyroid cancers, Karen adopted a gluten-free diet as part of her treatment. This lifestyle change, while essential for her health, posed a challenge for her love of beer and social activities.

Faced with limited options in the gluten-free beer market, Karen felt compelled to create a solution. Hertz embarked on a journey of extensive taste-testing and research into gluten-free brewing ingredients. Karen envisioned a brewery that could redefine the gluten-free beer experience.

Enter Holidaily Brewing Company, a company committed to crafting exceptional-tasting gluten-free beer. Rooted in Karen’s dedication to health, happiness, and the celebration of life, Holidaily Brewing Company was born out of a desire to provide flavorful options for beer enthusiasts with dietary restrictions.

Holidaily brews and packages all of our beer on-site and goes through a rigorous gluten-free certification process to ensure a safe gluten-free product.

Holidaily Brewing Company is a 100% certified, dedicated, gluten-free brewery; one of only 16 in the United States, and the only certified woman-owned brewery in the United States. Our production facility and tasting room is located in Golden Colorado. Our production facility distributes to Colorado, Arizona, Texas, Wyoming, California, Kansas City Metro, Kansas, Oregon, Washington, Idaho, and Montana.

Our Philosophy

“Our name says it all. Make everyday a Holiday. (Holi*daily. verb) Beer is one of life’s simple pleasures. A gluten-free Holidaily beer goes a long way to making everyday a little bit more like a holiday.”

100% Gluten-Free. 100% Great Beer.

Holidaily’s Vision

Holidaily Brewing Company is the leader and the obvious choice for gluten-free beer in the United States. Holidaily is an inclusive, authentic community that celebrates a life of health and happiness.​

Holidaily’s Mission

Our mission is to always provide safe, gluten-free, award-winning beers, educate and advocate zero tolerance of unsafe beverages labeled or promoted as gluten-free​, and focus on continued innovation and availability of gluten-free beer.

Holidaily’s Core Values

Holidaily Brewing Core Values, Innovative, Excellent, Safe, Accountable, Winning Attitude
Holidaily Brewing Co

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